The namesake label founded by Arielle Baron and Eric Best in 2020 takes a singular position within the world of luxury footwear. Propelled by Baron’s upbringing around fashion and the arts—along with her career in graphic design and art direction—her discipline starts in 2D and is evolved into three-dimensional, highly graphic, and multi-faceted results. Gut instinct, personal sentiment, typography, sculpture, architecture and a considered calibration between softness and severity all serve as influences in Baron’s creative process.
The outcome is something rarefied: shoes that focus on materiality and tactility while functioning as extensions of the body, combining the above into dynamic offerings that toe the line between luxe new ideas, autonomous artworks and enigmatic illusions (see, for example, the label’s signature Phantom Heel, which needed over a year of intensive and inventive development to perfect). Made in Tuscany, Italy, by master artisans specializing in luxury footwear, the collection is sourced with materials from over 20 top-quality suppliers from leather to metal accents to packaging, and more.